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AutoGuide.com Audience Survey: Enter to WIN a $500 Discount Tire Gift Certificate.

Thank you very much for your interest in our AutoGuide.com Audience Survey. Your responses will help us better understand how various Internet Web sites are used to share opinions and gather information when people are thinking about buying a new car or truck. We will be collating responses and in aggregate form only. Your identity and responses will be privacy protected and will not be used for purposes beyond this study.

1.Name:(Required.)
2.Email Address:(Required.)
3.How old are you?(Required.)
4.Are you:(Required.)
5.Education:(Required.)
6.Marital Status:(Required.)
7.Household Income:(Required.)
8.Please indicate how many cars/trucks you own?(Required.)
9.How old is the vehicle that you drive most often?
10.How likely are you to purchase a new vehicle in the next 6 months?(Required.)
11.Have you used the Internet to research any of the following in the last 6 months? (Select all that apply)(Required.)
12.On average, how frequently have you used or visited the following in the last 6 months?(Required.)
Daily
At least once a week
At least once a month
Less than once a month
Not at all
Facebook
YouTube
Twitter
Automotive discussion forums
Automotive blogs
General automotive portal sites (AutoGuide.com, Yahoo Autos etc.)
Used vehicle listing sites (Auto Trader, eBay, etc.)
Consumer review/rating sites (Kelly Blue Book, Lemonaid, etc.)
Vehicle manufacturer sites (Toyota.com, Chevrolet.com, etc.)
Magazine Web sites
13.How likely are you to rely on each of the following information sources when shopping for a vehicle?(Required.)
Definitely
Very likely
Somewhat likely
Not likely
Definitely not
Professional rating services and sites (i.e. Consumer Reports)
User-generated consumer review/rating sites
User recommendations on automotive forums
Editor recommendations on automotive blogs
Professional auto journalist reviews
Friend recommendations on Facebook
User recommendations on Twitter
User recommendations on YouTube
Friends recommendations on MySpace
Manufacturer Web sites
Online advertising
Search engines
Online directories
Print Advertising
Dealerships
Test drives
Family/Friends
14.How important do you think each of the following would be in your personal automotive purchase decisions?(Required.)
Most important
Very important
Somewhat important
Not very important
Not important at all
Technical product and performance specifications
Price Offers/Discounts
Manufacturer brand name
Purchase or lease options
Purchase financing and lease rates
Independent expert opinions
Vehicle rating sites
Owner experiences described in forums
Consumer opinions and recommendations on forums
Consumer opinions and recommendations on blogs
Consumer opinions and recommendations on Facebook
Consumer opinions and recommendations on Twitter
Consumer opinions and recommendations on YouTube
Consumer opinions and recommendations on other social media sites
Local dealership reputation
15.Which of the following online "social" shopping activities do you engage in? (select all that apply)
16.Which statement best describes your knowledge and interest in cars and trucks?
17.Which statement best describes the type of interaction you have when you visit various Web sites.
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